Business Development Manager [Automation | West]

on November 17, 2025

[Job ID: 1131061]

Job Summary:
Drive regional sales growth through strategic distributor management and proactive business development in the industrial automation sector.
Responsibilities:

  • Lead sales activities with a focus on 70% new business development and 30% account management.
  • Manage and mentor distributors within the assigned region to achieve sales targets.
  • Identify and pursue new business opportunities through design-in activities and demand creation.
  • Conduct regular customer and distributor visits for business reviews and consultative sales engagements.
  • Prepare quotations and raise special pricing requests to optimise profit margins.
  • Actively prospect new distributors and customers within the region.
  • Analyse sales performance and channel feedback; propose actionable strategies to management.
  • Gather and report competitive intelligence to support strategic planning.
  • Prepare and manage weekly and monthly sales forecasts aligned with the company’s business plan.
  • Share customer feedback with sales management and escalate issues as needed.

Requirements:

  • Minimum 5 years of sales experience in industrial factory automation products, with at least 30–40% hunter sales exposure.
  • Own personal vehicle required to attend site meetings.
  • Proven experience selling electronic components and automation solutions to distributors, system integrators, or machine builders.
  • Familiarity with semiconductor, automotive, and machine builder sectors is an added advantage.
  • Ability to translate customer requirements into tailored solutions.
  • Strong communication, presentation, and interpersonal skills.
  • Technical aptitude with the ability to understand and convey technical information.
  • Competence in analysing sales data and developing corrective actions.
  • Experience with Salesforce.com is an added advantage.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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EA Personnel Name: Voon Jie Ying
EA Personnel Reg. No.: R1872434
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