Assistant Sales Manager (FMCG)

on January 31, 2026

Job ID: 1394914WY2

Job Summary: The Assistant Sales Manager supports the Senior Manager in driving sales growth, managing key accounts and distributors, and executing sales strategies across assigned channels.

Responsibilities:

  • Support the Sales Manager in achieving monthly and annual sales targets
  • Manage assigned distributors, wholesalers, or key retail accounts
  • Execute sales strategies across Modern Trade, General Trade, or HORECA (as applicable)
  • Monitor sell-in and sell-out performance and take corrective actions
  • Implement trade promotions, pricing strategies, and in-store activations
  • Work closely with Trade Marketing to ensure effective execution of campaigns
  • Ensure product availability, visibility, and correct merchandising in outlets
  • Assist in distributor performance management, including forecasting and stock planning
  • Support and coach sales executives / merchandisers in the field
  • Conduct market visits to monitor competitor activity and outlet performance

Requirements:

  • Diploma or Bachelor’s Degree in Business, Marketing, or related field
  • 3–6 years of sales experience in FMCG
  • Exposure to distributor management and trade channels
  • Experience working with Modern Trade or General Trade is an advantage
  • Strong communication and negotiation skills
  • Good analytical and reporting skills
  • Ability to work independently and under pressure
  • Hands-on, results-driven, and field-oriented mindset
  • Proficient in Microsoft Excel and sales reporting tools

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

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